Preparing for Commercial Success: Getting the Fundamentals Right
What does it really take to build predictable, sustainable revenue growth?
In this webinar, fractional CRO Katharine Janisch shares lessons from two decades of building and leading commercial teams.
ABOUT
Katharine Janisch is a fractional Chief Revenue Officer with 30 years in B2B sales and marketing leadership. She founded CtrlFuture to give technology scale-ups senior commercial leadership without a full-time executive salary, joining the leadership team and taking accountability for the number. Her current engagements run across South Africa, the UK, Ireland, Benelux and DACH.
She has been Chief Revenue Officer at one of South Africa's leading Salesforce and Google systems integrators, run the Salesforce division at another, and co-founded an event software company serving customers across Europe and the
United States, which pivoted to virtual delivery during Covid and grew international sales through the shift.
That mix of enterprise and founder experience shapes how she works: close to the numbers, practical about what a small team can carry, and focused on the point where growth stops running on hustle and starts running on a system.
We’ll explore how companies can sharpen their positioning, align sales and marketing, build pipeline discipline, and put the right commercial foundations in place to scale successfully.
We will talk about:
- The signals that tell a founder their growth is running on hustle rather than a system
- What commercial readiness looks like in practice, stage by stage
- Building a first sales engine without hiring a full team
- What changes, and what does not, when a technology company sells into a new region
Date: 27 November 2026
Time: 12:00 PM (Portugal Time)
AGENDA :
12:00 – Welcome
12:10 – Presentation by Katharine Janisch
12:40 – Networking & brainstorming
13:00 – Closing
Register below!
The Digital Circle of CCPH is for our members that have an interest in or focus on IT and technology or want to know more about digitalization. The activities are a monthly Teams meeting and a quarterly on-site meeting in Portugal. The goal of this Digital Circle is to inspire, connect and enhance business opportunities for members.
Different speakers, mainly on IT, technology, or digital topics, are invited, but sometimes also a more general topic will be chosen that is applicable to the digital domain. Besides, after every meeting, there will be time for networking and connecting on a personal level.
On behalf of the CCPH Digital Circle:
Elyse Heemskerk, founder & CEO of the Firefly Agency, B2B Marketing agency, is hosting this series of the Digital Circle.
