The CCPH is pleased to invite its members to an exclusive event dedicated to exploring the power of branding and marketing in today’s competitive landscape. The session will take place in the beautiful palace Sottomayor of PwC in Lisbon on 14 July at 11:30h, bringing together experienced professionals who will share both strategic perspectives and real-world insights.
The event will feature our member Carla de Barros Barbosa and Roupert Muller, both seasoned business and brand strategists with over 20 years of experience advising companies across multiple industries and international markets. They will be joined by Pedro Palha, Marketing Director at our member PwC, responsible for leading the firm’s marketing strategy across Portugal, Angola, Cabo Verde, and Mozambique. With extensive expertise in reputation management, marketing, and business development, Pedro plays a key role in strengthening PwC’s visibility and impact across these regions.
Workshop: How Do I Build a Strong Brand?
Every interaction with your brand creates an impression. Whether intentional or not, your brand is constantly communicating something to your audience. The key is learning how to manage that perception proactively and take full control of how you are being perceived.
In this practical workshop, Carla de Barros Barbosa and Roupert Muller will guide participants through a more strategic and theoretical approach to branding, helping you understand the foundations of building a clear, consistent, and impactful brand, whether for a company, a product, or yourself.
Complementing this perspective, Pedro Palha will share concrete, real-world examples drawn from his experience at PwC, illustrating how branding and marketing strategies are applied in practice to drive visibility, reputation, and business growth.
By the end of the session, you will have the tools and understanding needed to start promoting your business or personal brand more effectively. Through practical examples and actionable insights, the workshop will also explore how to make your brand work for you across key platforms such as Instagram and LinkedIn.
Following the workshop, participants are invited to continue the conversation over a pleasant standing lunch, which will take place in the Palace.
Agenda:
11h00-11h30 - welcome & registration
11h30-12h15 - workshop by Carla Barbosa and Roupert Muller
12h15-13h00 - practical insights by Pedro Palha, Marketing Director PwC
13h00-14h00 - Buffet Lunch
Fee for workshop and lunch:
Members: 45 euro + VAT
Members are allowed to bring one guest: 60 euro + VAT
Please register below to ensure your place (number of places is limited).