Students of BUAS University visit Lisbon

Amidst all the excitement and buzz of the Web Summit and the terrible weather, we were delighted to welcome a group of young students from Breda University of Applied Sciences (BUAS) in the Netherlands (Leisure & Events Management) for a programme designed to foster international learning experiences.

A special thank you to Jean Hélière, Sandra Ribeiro and the entire IHG team for their warm hospitality and support in organizing this wonderful reception. We would also like to extend our sincere gratitude to our esteemed member Frédéric Frère, Co-founder and Group Leader of Embrace, whose enthusiasm, openness and valuable insights made a lasting impression on the students.

The event began with an engaging interactive quiz on Portugal's history, economy and culture, led by Mariana Abreu Duarte (Business Consultant of the Chamber of Commerce). This was followed by an inspiring discussion in which Jean Hélière and Frédéric Frère shared their personal career journeys, leadership experiences and perspectives on the tourism and hospitality industry. Professor Roeland Bottema from BUAS once again did an excellent job moderating the session.

The morning provided an excellent opportunity for students who are currently considering their next academic and professional steps. In addition to the presentations, the group enjoyed a guided visit to the hotel and gained valuable insights into the operations of a leading international hospitality brand.

The session offered inspiration, practical advice and new perspectives as the students navigate this important phase of decision-making. And who knows, perhaps some of them will return to Portugal in the future to continue building their careers and enriching their international experience.